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Does Your Dealership Have the Right Marketing Mix?
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Pharus Group - Marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. The marketing mix
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The 5 P's of Marketing - Salespanel
Leaders in Marketing - Neil H. Borden, James Playsted Wood, 1963
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The Marketing Mix — Is it still relevant to marketers today?
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The term 'marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one. - ppt download
Neil H Borden (Marketing) @ Archives
4 Ps of the marketing mix: a beginner's guide! - Management Weekly
