![Why brands need thick data to capitalize on big data • TRENDSACTIVE - International Trend Consultancy Why brands need thick data to capitalize on big data • TRENDSACTIVE - International Trend Consultancy](https://www.trendsactive.com/wp-content/uploads/2019/12/Blogpost_bigdata_trendsactive-scaled.jpg)
Why brands need thick data to capitalize on big data • TRENDSACTIVE - International Trend Consultancy
![Why Big Data Needs Thick Data. Integrating Qualitative and… | by Tricia Wang | Ethnography Matters | Medium Why Big Data Needs Thick Data. Integrating Qualitative and… | by Tricia Wang | Ethnography Matters | Medium](https://miro.medium.com/max/1400/1*coNRVc5kN0CrQ4S4tNs_ZQ.jpeg)
Why Big Data Needs Thick Data. Integrating Qualitative and… | by Tricia Wang | Ethnography Matters | Medium
![Why Big Data Needs Thick Data. Integrating Qualitative and… | by Tricia Wang | Ethnography Matters | Medium Why Big Data Needs Thick Data. Integrating Qualitative and… | by Tricia Wang | Ethnography Matters | Medium](https://miro.medium.com/max/1400/1*l3idxxmz0HoVxolgl9TkDw.jpeg)
Why Big Data Needs Thick Data. Integrating Qualitative and… | by Tricia Wang | Ethnography Matters | Medium
Antropología 2.0 - The concept of "Thick Data" refers to the process of obtaining "dense data", following the idea of Clifford Geertz´s "dense description". Thick Data is the perfect complement to Big
![Why Big Data Needs Thick Data. Integrating Qualitative and… | by Tricia Wang | Ethnography Matters | Medium Why Big Data Needs Thick Data. Integrating Qualitative and… | by Tricia Wang | Ethnography Matters | Medium](https://miro.medium.com/max/1400/1*9SoyPeG-_qQuWnoS31LMnQ.jpeg)